Bedside Brand Book: Asia’s Playful Self-Promo Kit

Brazilian agency Asia turned the traditional brand manual into something far more playful with its Bedside Brand Book, a self-promotional project designed to introduce the studio’s culture, personality and ambitions to prospective clients and collaborators. Rather than going with a conventional corporate document, the agency packaged its ideas into a bright red bedside container filled with a series of individually designed cards.

Each card explores a different aspect of Asia’s identity, from its “phygital” manifesto and creative philosophy to tongue-in-cheek declarations like “Future Driven Since 2659,” “Skip Ordinary” and “Fast and Curious.” The visual system is deliberately eclectic, mixing bold typography, checkerboard patterns, retro-futuristic graphics, playful illustrations and saturated combinations of orange, blue, pink, green and yellow.

Created as both a brand statement and recruitment tool, the project was intended to attract new clients and talent across design, gaming, fashion and technology. For more of Asia’s work, visit their website.

More graphic design via Behance