Designer Xinyue Gu Brings Maxon One’s Unified Identity to Life Through Motion
Published Feb 9, 2026
Motion designer Xinyue (Casey) Gu created this dynamic brand expression film to support the launch of Maxon One, translating a newly unified visual system into a fluid piece of motion. The film acts as both introduction and a connecting thread, setting the tone for a refreshed identity that brings Maxon’s broad suite of creative tools under one coherent umbrella.
The animation kicks off with the modular, honeycomb-inspired shapes from the new logo system, designed to bring together products like Cinema 4D, Red Giant, ZBrush, Redshift, Universe and Cinebench. Casey’s solution balances abstraction with recognisable cues, weaving tool-specific traits into a shared geometric language built from soft volumes, grids and rhythmic transitions.
Watch the full film below, followed by a selection of styleframes produced by Casey.
More articles
#want
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Related
inspiration
Awesome products for creatives
These are affiliate links to Amazon and other partner brands. We may earn a small commission if you click the link and make a purchase.
There is no extra cost to you, so it’s just a nice way to help support the site.
Inspiration
in your inbox
Amazing art & design, never any spam.
We care about protecting your data. Please refer to our Privacy Policy for more.
- Advertising
- Architecture
- Art
- Branding
- Fashion & Beauty
- Gaming
- Graphic Design
- Illustration
- Industrial Design
- Interior Design
- Logo Design
- Packaging Design
- Photography
- Pop Culture
- Print Design
- Product Design
- Technology
- Typography
- UX & UI Design
- Vehicle Design
- Video & Motion
© 2026 Inspiration Grid, all rights reserved. Some of our posts may contain affiliate links to partner brands. We earn a small commission if you click the link and make a purchase. There is no extra cost to you, so it’s just a nice way to help support the site. All images, videos, and other content posted on the site is attributed to their creators and original sources. If you see something wrong here or you would like to have it removed, please contact us.