Jetter Visual Identity by Obrazur

Jetter is a pioneering Web3 infrastructure company with a mission to improve collaboration, security, transparency and simplicity for both users and enterprises. To visually communicate their innovative spirit, Jetter commissioned Ukrainian studio Obrazur to develop a sleek and contemporary visual identity.

The studio took an energetic approach to craft the new brand, focusing on high contrast and minimalism. This design philosophy is evident in the use of a bright orange, black and white color palette that forms the foundation of the brand’s aesthetic and helps Jetter stand out in a competitive market.

The new logo incorporates a coin as its symbol, a nod to the financial and transactional nature of Web3 technologies. The design features a distinctive notch, creating a visual pattern that can be used in a range of interesting applications.

To discover more of Obrazur’s branding work, take a look at their porfolio on Behance.

More branding inspiration via Behance