Misiones Province Branding by La Libertad and David Buenos Aires

Argentinian studios La Libertad and David Buenos Aires collaborated on a vibrant identity for Misiones, a province known for its dense greenery, tourism, local industry and natural landmarks, including Iguazú Falls.

Developed around the idea that “good things grow,” the branding uses nature as its main visual engine. Rounded graphic shapes suggest leaves, water, landscapes and local icons, while the colour system moves between lush greens, bright blues, warm oranges, soft pinks and earthy browns. The identity stretches confidently across billboards, signage, social posts, uniforms, tote bags and wayfinding, giving the province a flexible system that feels lively without becoming cluttered.

For more of their work, visit La Libertad’s website and follow David Buenos Aires on Instagram.

More branding inspiration via Behance