{"componentChunkName":"component---src-templates-post-js","path":"/capture-thunder-folkloric-studio-branding-by-hojeantes/","result":{"pageContext":{"postId":166802,"title":"Capture Thunder: Folkloric Studio Branding by Hojeantes","author":{"name":"admin","avatar":{"url":"https://secure.gravatar.com/avatar/9af25ed0fd46963a99e46b0b36a0ced8?s=96&d=mm&r=g"}},"colourFeatureImage":"[28,76,163]","excerpt":"Brazilian studio Hojeantes created the identity for Capture Thunder, an Ecuadorian creative studio that wanted to be seen as anything but a standard agency.","metadata":{"lowresImages":null},"date":"2026-06-26T20:00:38","slug":"capture-thunder-folkloric-studio-branding-by-hojeantes","link":"/capture-thunder-folkloric-studio-branding-by-hojeantes/","categories":{"nodes":[{"name":"Branding","slug":"identity","link":"https://inspgr.id/category/identity/"},{"name":"Graphic Design","slug":"design","link":"https://inspgr.id/category/design/"},{"name":"Logo Design","slug":"logos","link":"https://inspgr.id/category/logos/"},{"name":"Print Design","slug":"print","link":"https://inspgr.id/category/print/"},{"name":"Typography","slug":"typography","link":"https://inspgr.id/category/typography/"}]},"content":"<p>Brazilian studio <a href=\"https://hojeantes.studio/\" rel=\"noopener noreferrer\" target=\"_blank\">Hojeantes</a> created the identity for Capture Thunder, an Ecuadorian creative studio that wanted to be seen as anything but a standard agency.</p>\n<p>The brand system is loud, graphic and full of attitude, pairing chunky typography with a vivid palette of red, blue, green, purple, orange and cream. Across posters, digital layouts, stationery and merchandise, the identity leans into a raw editorial feel, with oversized type, sharp lightning-bolt shapes and textured illustrations that give the studio a slightly mystical, folkloric edge. </p>\n<p>A cast of occult-tinged symbols recurs across the system, including hooded conjurers, a two-headed cat, a crowned bird and a flame cupped in a bare hand. Rendered in grainy, riso-style halftone, each one feels like part of an invented lore, turning the idea of “capturing thunder” into a strange and imaginative visual world.</p>\n<p>For more of Hojeantes&#8217; work, head over to their <a href=\"https://hojeantes.studio/\" rel=\"noopener noreferrer\" target=\"_blank\">website</a> and follow their updates on <a href=\"https://www.instagram.com/hojeantes\" rel=\"noopener noreferrer\" target=\"_blank\">Instagram</a>.</p>\n<p><a href=\"https://theinspirationgrid.com/category/identity/\">More brandingb inspiration</a> <a href=\"https://hojeantes.studio/\" rel=\"noopener noreferrer\" target=\"_blank\">Hojeantes Studio&#8217;s website</a></p>\n","postLabel":{"postLabel":null},"featuredImage":{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature-255x180.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature-805x568.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature-768x542.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature-1536x1084.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature-550x388.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-feature.jpg 1680w","mediaDetails":{"height":1186,"width":1680},"caption":null,"altText":"","description":null},"videoAttributes":{"embedCode":null,"videoOrder":null},"avBanner":{"avBannerNumber":null},"avVideoTeaser":{"avVideoTeaser":null},"attachments":{"nodes":[{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01-255x220.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01-805x694.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01-768x662.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01-1536x1325.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01-550x474.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-01.jpg 1680w","mediaDetails":{"height":1449,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-02.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-03.gif","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-03-255x239.gif 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-03-805x755.gif 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-03-768x720.gif 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-03-1536x1440.gif 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-03-550x516.gif 550w","mediaDetails":{"height":1575,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-04.gif","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-04-255x143.gif 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-04-805x453.gif 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-04-768x432.gif 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-04-1536x864.gif 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-04-550x309.gif 550w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05-255x168.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05-805x531.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05-768x507.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05-1536x1013.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05-550x363.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-05.jpg 1680w","mediaDetails":{"height":1108,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06-255x255.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06-805x805.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06-768x768.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06-1536x1536.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06-550x550.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-06.jpg 1680w","mediaDetails":{"height":1680,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-07.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-08.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09-255x287.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09-805x906.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09-768x864.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09-1365x1536.jpg 1365w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09-550x619.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-09.jpg 1680w","mediaDetails":{"height":1890,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-10.gif","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-10-255x143.gif 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-10-805x453.gif 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-10-768x432.gif 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-10-1536x864.gif 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-10-550x309.gif 550w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11-255x255.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11-805x805.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11-768x768.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11-1536x1536.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11-550x550.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-11.jpg 1680w","mediaDetails":{"height":1680,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12-255x287.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12-805x906.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12-768x864.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12-1365x1536.jpg 1365w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12-550x619.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-12.jpg 1680w","mediaDetails":{"height":1890,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-13.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14-255x168.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14-805x531.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14-768x507.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14-1536x1013.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14-550x363.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-14.jpg 1680w","mediaDetails":{"height":1108,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-15.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-16.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17-255x239.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17-805x755.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17-768x720.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17-1536x1440.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17-550x516.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-17.jpg 1680w","mediaDetails":{"height":1575,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-18.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null},{"sourceUrl":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19.jpg","srcSet":"https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19-255x143.jpg 255w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19-805x453.jpg 805w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19-768x432.jpg 768w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19-1536x864.jpg 1536w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19-550x309.jpg 550w, https://inspgr.id/app/uploads/2026/06/branding-capture-thunder-19.jpg 1680w","mediaDetails":{"height":945,"width":1680},"caption":null,"altText":"","description":null}]}}}}