xolve Designs a Momentum-Driven Identity System for Ivy+Partners

Brand consultancy xolve has developed a new visual identity for Ivy+Partners, a communications consultancy based in Ho Chi Minh City. The update responds to the firm’s growth and expanding scope, translating an already energetic practice into a more structured and repeatable system.

The identity is built around a flexible set of geometric forms designed to suggest movement, exchange, and progression. Shapes stretch, overlap, and reconfigure depending on context, allowing the system to adapt without losing coherence. This approach reflects the pace and fluidity of contemporary communications work, while avoiding fixed layouts or static compositions. Across applications, the system prioritizes consistency through logic rather than rigid rules, making it scalable across digital, print and spatial environments.

Color and typography reinforce that balance between energy and control. A saturated yellow anchors the palette, supported by gradients and secondary colors that introduce variation without overwhelming the system.

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